While matching outfits may seem like a good option for family portraits, they can sometimes make the photos feel overly staged. This is why coordinated family outfits are a better choice – they make the photographs appear more authentic while still creating a cohesive vibe that ties everyone together. They add depth and authenticity to your photos and allow each family member to express their individuality. Here is your guide to the art of coordinating family clothing for family photos. Read until the end for some really helpful tips and inspiration.
Why Coordinated Family Photo Outfits is a Better Choice?
Coordinating outfits is a fun and creative way to elevate your family portraits. This involves choosing colors, textures, and styles that complement one another. Wondering why coordinating outfits is better than going all matchy-matchy? Here are some reasons:
1. Every Family Member Stands Out
Coordinating outfits allow each family member to embrace their individuality. Everyone can choose colors and textures that suit their personality, style, and skin tone. With this approach, all family members can feel comfortable and confident while still complementing the looks of others.
2. Creates Visual Interest
Matching outfits can sometimes look boring in family portraits. By choosing coordinated outfits, you can create a more engaging and lively visual composition. You can mix and match different colors, textures, and pieces to come up with looks that add interest to your photos.
3. Makes Your Moments Timeless
Coordinated outfits have a timeless appeal that goes beyond trends. Why? Because you have the option of selecting classic colors and styles. For example, choose a neutral color scheme for your family portraits and see how your photographs remain beautiful, meaningful, and cherishable for years to come.
Tips to Create Coordinated Family Photo Outfits
When planning coordinated family photo outfits, there are a set of factors to consider. From choosing a color scheme to adding accessories, the whole process needs thoughtful planning. Don’t know where to start? No worries; here are some tips and suggestions that’ll help you create beautifully coordinated looks for your family photo session:
Know Your Location
Knowing the location of your family photo session helps you choose outfit colors that best complement the surroundings . For example, at the beach, soft pastels or light neutrals complement the sand and sea colors. In a forested park, earthy tones like greens, browns, and muted yellows blend beautifully with nature. For urban settings, bold colors or structured outfits can add a modern touch. Coordinating family photo outfits with the location ties everything together, making your family stand out naturally.
Choose Your Style
What kind of aesthetic do you want to create for your family photos? Dressy, formal, casual, or something else? Having a specific theme or style will decide how your photos will look and feel. Whether you envision a dressy, formal vibe with coordinated suits and dresses, or prefer a casual, laid-back look, you have a lot of options to choose from. Here’s a tip: prioritize comfort without sacrificing style and choose a theme that suits every family member.
Choose a Color Palette
A well-thought-out color scheme is the foundation of coordinated outfits for your family photos. The right color choices make every look their best while ensuring a harmonious look. Here are some tips for choosing the perfect color palette for your family photo session:
- Consider the Season
There are different color palettes for every season. For spring and summer, go for a soft and light color scheme like pastels, soft blues, or floral tones. Fall is the perfect time to pick warm tones such as deep oranges, rich browns, and burgundy for your family photos, while winter can be elegantly jewel tones, earthy colors, and monochromatic looks. Aligning your color choices with the season will help you create a look that’s natural and inviting.
- Limit Your Palette
Choose a color palette with only three to five colors at max to avoid a chaotic look. Too many colors can create a clashing appearance and overwhelm the whole aesthetic. The best approach is to coordinate neutrals with bolder colors to create balance and visual interest. For example: taupe, white, and electric blue.
- Use the Color Wheel
Know the color wheel to understand how different colors interact. Complementary colors (those opposite each other on the wheel) can create a bold contrast, while analogous colors (those next to each other) offer a subtle aesthetic. Experimenting with different combinations can help you find the perfect balance for your family’s outfits.
- Test Your Palette
Before the photo session, lay out the chosen outfits together to see how they look as a whole. This will give you an idea of how the colors work together, and you’ll be able to make any necessary adjustments. You can also take a few test photos to see how the colors look on camera.
Color Palette Suggestions for Your Coordinated Family Photos
➢ Soft Pastels: Blush Pink, Light Blue, Mint Green, Lavender, Cream
➢ Earthy Tones: Olive Green, Rust Orange, Mustard Yellow, Beige, Brown
➢ Classic Neutrals: White, Gray, Navy Blue, Tan, Black
➢ Bold Jewel Tones: Emerald Green, Sapphire Blue, Ruby Red, Amethyst Purple, Gold
➢ Bright and Cheerful: Coral, Turquoise, Sunny Yellow, Bright Pink, Lime Green
➢ Muted Tones: Dusty Rose, Sage Green, Soft Gray, Mauve, Light Taupe
➢ Coastal Colors: Seafoam Green, Sandy Beige, Coral, Sky Blue, White
➢ Vintage Inspired: Dusty Blue, Mustard Yellow, Burnt Orange, Olive Green, Cream
➢Monochromatic Scheme: Shades of any color. For example, a blue palette (Light Blue, Navy, Teal, Sky Blue)
➢ Sunset Palette: Warm Orange, Soft Pink, Deep Purple, Golden Yellow, Light Blue
Note: Family photo outfits with an all-bold color scheme may appear clashing so mix light neutrals with them for a balanced look.
Start with One Look
A great strategy to coordinate family photo outfits is to start with one statement look for a family member and build the rest of the outfits around it. They can include a standout dress, a stylish shirt, or even a unique accessory. Use this piece as the foundation for your color palette and overall theme. From there, select complementary outfits for the rest of the family that incorporate colors or styles from the original piece. This will not just simplify the whole decision-making process but also ensure a cohesive look.
Layering Different Textures
To create well-complementing outfits, you can add different textures to your family photo outfits. This not just visual interest to your portraits but also elevates the overall look. Here are some tips for effectively layering textures:
Mix Fabrics
Combine materials like cotton, denim, linen, and knits in your outfits. For example, pairing a soft cotton shirt with a chunky knit sweater or a denim jacket can add dimension to your outfits.
Accessorize Wisely
Accessories are a great way to introduce different textures to your outfits. You can add scarves, hats, or statement jewelry made from different materials. These elements can elevate your outfits and provide a polished finish.
Consider Layers
Layering doesn’t just protect you from extreme weather but adds a touch of style too. When layering clothing items, think about how different textures work together. For example, you can wear a woolen cardigan over a flowy dress and it’ll create a stylish and functional look.
Balance is Key
When mixing and matching textures, aim for balance. If one family member is wearing a bold, textured piece, others should go for outfits that are more subdued to avoid overwhelming the photo. This will maintain harmony in overall photographs while allowing for individual expression.
Why We Don’t Suggest Patterns?
The main reason why we don’t suggest wearing patterns to our clients is because they usually distract from the subjects in family photos. Busy patterns can clash and create a chaotic look, drawing attention away from faces and emotions. Instead, we recommend solid colors or subtle textures – they add dimensions to the outfits while looking cohesive on camera. If you need more ideas and inspo on how to style different textures, you can check out our family photo gallery.
Styling Your Kids
Dressing children for family photos can be both fun and challenging. The key is to have both style and comfort in their outfits. Make sure your kids feel good in what they wear while still looking great on camera. Here are some tips for styling your little ones:
● Prioritize Comfort
Kids are naturally active, we always expect them to run around and be mischievous. Choose outfits made from soft, breathable fabrics that allow for movement. Avoid anything too tight or restrictive, as this can lead to discomfort and fidgeting during the session.
● Layer for Versatility
Layering can add a fun element to your little ones’ outfits and provide options for different looks. Consider adding cardigans, vests, or lightweight jackets that can be easily removed for a different vibe and comfort. This also allows for adjustments based on the weather.
● Accessorize Thoughtfully
Accessories can amp up your kid’s outfit and add a playful touch. You can add bows, caps, or fun shoes that go with the overall theme. Just be careful not to overdo it; it’s best to add only one or two well-chosen accessories.
Plan for practicality!
When choosing family photo outfits for your kids, keep in mind the location and activities planned for the session. Choose clothes that don’t wrinkle whether kids are sitting on the ground and playing around.
Conclusion
Coordinating outfits for family photos elevates both the beauty and authenticity of your family portraits. With the right choices, you can create a stunning look for the whole family that looks timeless and feels authentic. Remember to involve every family member in the process to make sure everyone feels confident and comfortable with the theme and outfits. With these tips, you’re well on your way to creating memorable family photos that you’ll cherish forever.
Jacklyn Greenberg, a sought-after photographer, is the co-founder of JAGstudios. Along with her team, she’s been creating timeless artwork that highlights love, strength, and beauty. She has always been believed in connecting deeply with clients through emotion and energy.

